I am a designer with 20 years of experience in brand and product design.

I have extensive experience in prototyping, testing, future visioning and strategy development. I focus on creating successful products that drive growth.

hello@helen.pl


Journal

* I write about design, product growth, team decision making, and methods that enable and support self-managed agile teams.

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  • Data, decisions, egos and pinball.

    The experimental pinball machine “Each new data he encountered in product impelled him in a direction that fully convinced him of its rightness, but then the next new (anecdotal) evidence loomed up and impelled him in the opposite direction, which also felt right. There was…

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  • Growth-ready product: a checklist

    When we talk about growth in Product-Led-Growth, we mean scaling, i.e. increasing user adoption and engagement. There is something really enticing about a product that gains momentum through (product) design and not through (marketing) effort. Yet, growing too early is still the main cause of…

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  • From von Neumann to Notion — interfaces and large language models

    Early interactions between humans and computers, how do interfaces evolve, limits we impose on our creativity and can LLM help narrow the gap. That is: Text and natural langauge as programming interfaces

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