• Ferment-old

    Ferment Branding, Illustration Kombucha, kimchi, tempeh, beer! Fermenting nearly everything. A tiny asian food place. ClientFerment ServicesBranding, Illustration, Packaging Design LocationPoland Photo— StatusCompleted SectorsRestaurants

  • Quotes on design

    But, in fact, we are all collective beings, let us place ourselves as we may. For how little have we, and are we, that we can strictly call our own property? We must all receive and learn both from those who were before us, and from those who are with us. Even the greatest genius

  • Art, design, pink gold with diamonds and aesthetic taste

    “When we come to cultural and artistic parallels [between our time and the Middle Ages] the scene proves far more complex. On the one hand we find a fairly perfect correspondence between two ages that, in different ways but with identical educational Utopias and with equal ideological camouflage of their paternalistic aim to control minds,

  • Notes on Design Process: Expectations

    Expectations are important. “Clients seem to get the advertising they deserve. The good ones, they’re risk takers. They’re willing to risk failures for extraordinary success. The bad clients? Fear dribbles down from the top. No one says so, in so many words, but you know no risks will be tolerated, no rules will be broken,

  • Notes on Design Process: Intent, not instruction

    Noam Chomsky divides ignorance into either problems or mysteries. “When we face a problem, we may not know the solution, but we have insight, increasing knowledge, and an inkling of what we are looking for.” We know how to find the solution, or at least where to look for it. However, when we are faced

  • True colors

    So you’re a brand owner or about to become one. You’re a human being with a mostly-intuitive-still-fairly-decent sense of how colors work. (Or at least you happen to know of kuler which is more than enough, if you’re a stereotypical programmer;) You put most of your hopes in the hands of a designer, but your

  • Why ‘make the logo bigger’ is a sign of a weak identity system

    Advertising starts with a name. If you are proud of that name, make it bigger. The prouder, the bigger. The result may not be particularly aesthetically pleasing, but at least you’ll please the client. The ongoing battle between clients and creative departments is: ‘How big is too big?’ How about 1px? How about putting no