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True colors

So you’re a brand owner or about to become one. You’re a human being with a mostly-intuitive-still-fairly-decent sense of how colors work. (Or at least you happen to know ...
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The future is flexible

A few thoughts on the evolution of brand identity. Karl Gerstner wrote in his Designing Programmes:  “Instead of solutions for problems, programmes for solutions — the subtitle can also be understood ...
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