The outline of the visual identity was defined as insurance & protection suplemented by technology.
The identity hinges on the logo used both as a signature, pattern or as a supergraphic, enlarged and used in repetition to create a vivid and elegant look. Restrained but modern sans serif adds a fine detail to a consistent and stylish visual system.
Client: Leadenhall Polska / Role: art direction & design / Date: Dec 2009
Deliverables: logo / stationery / ephemera / website