I’m a Product Lead and Senior Product & Brand Designer with 20 years of experience shaping products at the intersection of data, human needs, and business outcomes — across finance, technology, healthcare, and consumer sectors.
I work with early-stage ventures, scaleups, and established enterprises to design solutions that earn trust, drive adoption, and fuel growth.
I am also a conflict facilitator and co-founder of Field, where we help individuals, teams and organizations build more collaborative and resilient ways of working.
Services:
Product design & strategy
Brand design & identity systems
Product-led growth enablement
Machine learning & AI integration
Design system development
Prototyping and user testing
Future visioning
Facilitation & team coaching
Creative direction for cross-functional teams
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What is left of leadership?
Every organization I work with is asking the same two questions right now, though rarely out loud. When did we stop expecting leaders to be good people? And does it even matter, if AI can make better decisions anyway? There was a moment when we…
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How much of what happens next is leadership?
Picture a boat. Visibility is near zero. The captain can barely see the North Star. The oars don’t match, so no one is pulling with the same force or in the same direction. Below deck, the hull is taking on water. The captain is steering…
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Skill, will or circumstance?
I’ve developed a few rules for myself. I’m reliably bad at following them — that’s how I know they’re the right ones. One of them comes from attribution error theory. It sounds abstract, but in practice it’s just one question. Before I give feedback, start…
I write about design, product growth, team facilitation and methods that enable and support self-managed teams (in short: teamwork), and occasionally AI.