I’m a Product Lead and Senior Product & Brand Designer with 20 years of experience shaping products at the intersection of data, human needs, and business outcomes — across finance, technology, healthcare, and consumer sectors.
I work with early-stage ventures, scaleups, and established enterprises to design solutions that earn trust, drive adoption, and fuel growth.
I am also a conflict facilitator and co-founder of Field, where we help individuals, teams and organizations build more collaborative and resilient ways of working.
Services:
Product design & strategy
Brand design & identity systems
Product-led growth enablement
Machine learning & AI integration
Design system development
Prototyping and user testing
Future visioning
Facilitation & team coaching
Creative direction for cross-functional teams
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Change takes at least six months. Or not.
It’s the unwritten rule among leaders: change takes six months. That’s partly true: organizations are built to preserve yesterday’s wins; they encode them in processes, incentives, and identity. Your new idea walks in, and the antibodies show up. Sometimes the rule is wrong. When the…
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Hierarchy: When it helps, when it hurts, and what to do instead
Hierarchy is often assumed to improve performance, but research shows that it yields only minimal effectiveness gains unless it is carefully tailored to the task and the team. In environments that require creativity, deep collaboration or shared responsibility, rigid hierarchies typically fall short — both…
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The future of teamwork (in tech)
I’m not actually predicting the future. I’m generating scenarios. – William Gibson. The following outlines a possible future for teamwork in the tech industry, which is particularly obsessed with efficiency, performance and scale — ultimately reflecting many of the characteristics of capitalism. This view remains…
I write about design, product growth, team facilitation and methods that enable and support self-managed teams (in short: teamwork), and occasionally AI.