I’m a senior product and brand designer with 20 years of experience building solutions across finance, technology, healthcare, and consumer sectors. I work with early-stage and established companies to design products that earn trust, drive adoption, and fuel growth.

I lead with a strategic mindset, strong systems thinking, and hands-on execution — shaping products and teams to scale.

I am also the co-founder of the field, where we help individuals, teams and organizations build more collaborative and resilient ways of working.

Services:

Product design & strategy

Brand design & identity systems

Product-led growth enablement

Machine learning & AI integration

Design system development

Prototyping and user testing

Future visioning

Facilitation & team coaching

Creative direction for cross-functional teams


  • Hierarchy: When it helps, when it hurts, and what to do instead

    Hierarchy is often assumed to improve performance, but research shows that it yields only minimal effectiveness gains unless it is carefully tailored to the task and the team. In environments that require creativity, deep collaboration or shared responsibility, rigid hierarchies typically fall short — both…

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  • The future of teamwork (in tech)

    I’m not actually predicting the future. I’m generating scenarios. – William Gibson. The following outlines a possible future for teamwork in the tech industry, which is particularly obsessed with efficiency, performance and scale — ultimately reflecting many of the characteristics of capitalism. This view remains…

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  • Stop blaming the process: the undercurrents quietly undermining your team

    I recently co-led a workshop that was supposed to be a simple refresher in project management and teamwork. What started as a “simple” workshop evolved into a deep dive into trust, accountability and resentment — because organizational problems are rarely one-dimensional. The question is: How…

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Journal

I write about design, product growth, team facilitation and methods that enable and support self-managed teams (in short: teamwork), and occasionally AI.

Substack

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