Good design is good business.
I am a product and brand designer, user experience consultant, and creative strategist. I help transform ideas and technologies into products that people interact with.
I can help you with the following:
I have extensive experience in prototyping and testing, future visioning, and strategy development.
I have supported several brands from initial ideation, through industrial and/or digital product design, to launch campaigns and further product development.
As part of the design process, I tirelessly advocate for user needs and experiences.
Since 2003, I have been designing brand concepts and their manifestations for a variety of clients, including logos, websites, products, and user experiences.
My focus on group psychology and communication in the context of process-oriented psychology has equipped me well for the challenging processes of group creativity and group dynamics.
My main focus is on efficient decision making in self-governing groups and holocratic organisations, facilitation of a creative process, and conflict resolution.
Some recent projects:
I work across teams depending on the scope and requirements of a project to solve problems effectively — design is a process, not a deliverable.
I collaborate on independent projects with a proven network of programmers, developers, industrial designers, typographers, photographers, illustrators, and last but not least, strategists and consultants.
Research & Ideas
Good design is driven by ideas, clarified by research, and developed with in-depth knowledge and understanding of a problem and its context. Through meaningful work in close collaboration with clients, each project offers the opportunity for solving a challenging problem.
Design & Technology
Ideally, the brand, product, and/or system should encompass all aspects of a person’s experience in order to make it satisfying, consistent, and coherent with broader brand/life context. The human experience with a brand or product goes beyond the user interface.
Shaping design directions and user experience is a process, not a goal. Providing guidance, coordination, and — if needed — supervision to create a strategy for design success is an important part of this process.
What other people say about working with me
Startups & Other Exploits
“Good graphic designers abound, but only a handful can be entrusted with creating a top-down vision for a product or service.”
General Manager, Quadrille Hotel & Spa
“Our associates remain incessantly impressed by her consistency in innovative view to the brand design concept.”
Creative Director, ergo:design