I am a designer with 20 years of experience in brand and product design. I have extensive experience in prototyping, testing, future visioning and strategy development. I focus on creating successful products that drive growth.
Writing:
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PLG can only thrive in organizations that are culturally and structurally aligned. Unlike other approaches, this approach requires extensive cross-functional collaboration between product, engineering, and marketing to address the inevitable conceptual, technical, and market challenges. Below are the three organisational barriers to product-led growth and suggestions on how to overcome them:
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Starting a business with a product-driven growth strategy may seem easy at first, but the struggle often begins after a few months or years: The team is torn between an unattainable vision and a minimal set of features chosen for their feasibility rather than user expectations. Product launches take forever. User retention is disproportionate to…
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Adopting participative or traditional management approaches can be fraught with challenges, such as cultural resistance, lack of creativity, and difficulty adapting to change. Both approaches carry risks such as unmotivated employees, low job satisfaction, high turnover, poor communication, and lack of adaptability in X, and lack of focus, indecision, difficult implementation in traditional hierarchies, and…
Designing:
