I’m a skilled product and brand designer, UX consultant, and creative strategist with extensive experience in prototyping, testing, and strategy development.
I help transform ideas and technologies into products that people interact with.
I am here to help you with:
product design, product strategy and product led growth
I have extensive experience in prototyping and testing, future visioning, and strategy development.
I have supported several brands from initial ideation, through industrial and/or digital product design, to launch campaigns and further product development.
As part of the design process, I tirelessly advocate for user needs and experiences.
creative strategy and brand design
Since 2003, I have been designing brand concepts and their manifestations for a variety of clients, including logos, websites, products, and user experiences.
team facilitation and organisational culture
My focus on group psychology and communication in the context of process-oriented psychology has equipped me well for the challenging processes of group creativity and group dynamics.
My primary focus is on effective decision making in self-governing groups and holocratic organisations, facilitation of a creative process, and conflict resolution.
Starting a business with a product-driven growth strategy may seem easy at first, but the struggle often begins after a few months or years: The team is torn between an unattainable vision and a minimal set of features chosen for their feasibility rather than user expectations. Product launches take forever. User retention is disproportionate to
Consider the following two teams:Team X operates with a traditional top-down structure that includes defined standards to which employees must adhere, consistency and quality of work performance, control, clear chains of command, and decision making, thus providing a sense of stability and security. Team Y takes a participative approach to management. The importance of collaboration,
“Any organization that designs a system (the term here is broader than just information systems) will inevitably produce a design whose structure is a copy of the organization’s communication structure.”
I work across teams depending on the scope and requirements of a project to solve problems effectively — design is a process, not a deliverable.
I collaborate on independent projects with a proven network of programmers, developers, industrial designers, typographers, photographers, illustrators, and last but not least, strategists and consultants.
Research & Ideas
Good design is driven by ideas, clarified by research, and developed with in-depth knowledge and understanding of a problem and its context. Through meaningful work in close collaboration with clients, each project offers the opportunity for solving a challenging problem.
Design & Technology
Ideally, the brand, product, and/or system should encompass all aspects of a person’s experience in order to make it satisfying, consistent, and coherent with broader brand/life context. The human experience with a brand or product goes beyond the user interface.
Shaping design directions and user experience is a process, not a goal. Providing guidance, coordination, and — if needed — supervision to create a strategy for design success is an important part of this process.
What other people say about working with me
Startups & Other Exploits
“Good designers abound, but only a handful can be entrusted with creating a top-down vision for a product or service.”
General Manager, Quadrille Hotel & Spa
“Our associates remain incessantly impressed by her consistency in innovative view to the brand design concept.”
Creative Director, ergo:design