Helen Ebert

Helping Hand is a B2B mental health platform that offers psychological support at every stage of life. The rebranding initiative shifted the focus from crisis support to a holistic approach to mental wellbeing, guided by insights on destigmatizing mental health, personalization and diversity.

By shifting from medical language to expressions of identity and inclusion, we developed a coherent visual identity and messaging that resonates with a wider audience. The transformation promotes mental health as part of everyday practice rather than as a crisis intervention.

The new brand identity emphasizes flexibility and self-expression through a comprehensive visual language applied to the mobile app and platform.