Quadrille

Creative Direction, Brand Design

As the previous visual identity misplaced the brand among children friendly hotels, all the subbrands have undergone a complete overhaul. The new identity has grown-up and received a broad literary erudition in place with the market positioning and architecture.

Client
Quadrille

Services
Brand Design, Creative Direction

Location
Poland

Photo

Status
Completed

Sectors
Hotels

Alice in Wonderland

Since Quadrille is a concept hotel inspired by Alice in wonderland, the initial idea was expanded into dark, surreal photos by Sylwia Markis. The original illustrations are used through brand expressions to subtly remind of the unusual origin.

All the printed brochuers, folders and stationery underwent redesign as well.
Dark, subdued color pallet complements surreal photos and illustrations.

The Website

The website developed had to meet the requirement of being often a first point of contact with the brand and functional demands of an immersive booking experience.