PLG can only thrive in organizations that are culturally and structurally aligned. Unlike other approaches, this approach requires extensive cross-functional collaboration between product, engineering, and marketing to address the inevitable conceptual, technical, and market challenges. Below are the three organisational barriers to product-led growth and suggestions on how to overcome them:
Starting a business with a product-driven growth strategy may seem easy at first, but the struggle often begins after a few months or years: The team is torn between an unattainable vision and a minimal set of features chosen for their feasibility rather than user expectations. Product launches take forever. User retention is disproportionate to…
“Any organization that designs a system (the term here is broader than just information systems) will inevitably produce a design whose structure is a copy of the organization’s communication structure.”