Helen Ebert

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Posts about product growth

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  • Data, decisions, egos and pinball.

    “Each new data he encountered in product impelled him in a direction that fully convinced him of its rightness, but then the next new (anecdotal) evidence loomed up and impelled him in the opposite direction, which also felt right. There was no controlling narrative: the product seemed to himself a purely reactive pinball in a…

    Read more: Data, decisions, egos and pinball.
  • Growth-ready product: a checklist

    When we talk about growth in Product-Led-Growth, we mean scaling, i.e. increasing user adoption and engagement. There is something really enticing about a product that gains momentum through (product) design and not through (marketing) effort. Yet, growing too early is still the main cause of startup failure. So here’s a 5-point checklist to help you…

    Read more: Growth-ready product: a checklist
  • There are two challenges in the startup industry, and you can only choose one of them.

    One mistake I have seen more than once in the startup industry is to tackle both primary challenges at the same time: The first: product-market fit, i.e. making sure your product meets the needs of the market while maintaining a viable price range; The other: technical implementation, i.e. overcoming the technical hurdles in developing and…

    Read more: There are two challenges in the startup industry, and you can only choose one of them.
  • Building a Culture of Growth: Overcoming Organisational Challenges in Product Led Growth

    PLG can only thrive in organizations that are culturally and structurally aligned. Unlike other approaches, this approach requires extensive cross-functional collaboration between product, engineering, and marketing to address the inevitable conceptual, technical, and market challenges. Below are the three organisational barriers to product-led growth and suggestions on how to overcome them:

    Read more: Building a Culture of Growth: Overcoming Organisational Challenges in Product Led Growth
  • Overcoming Common Obstacles to Product Led Growth

    Starting a business with a product-driven growth strategy may seem easy at first, but the struggle often begins after a few months or years: The team is torn between an unattainable vision and a minimal set of features chosen for their feasibility rather than user expectations. Product launches take forever. User retention is disproportionate to…

    Read more: Overcoming Common Obstacles to Product Led Growth
  • Your product reflects your company in more ways than you realize

    “Any organization that designs a system (the term here is broader than just information systems) will inevitably produce a design whose structure is a copy of the organization’s communication structure.” 

    Read more: Your product reflects your company in more ways than you realize
  • How to approach startups and growth in 12 simple points

    Over the past 15 years, I have spent a lot of time working with startups. I have worked with software, hardware, analogue, VC-backed, bootstrapped, and Kickstarter startups. Some of them went public, others went out of business. Some of them found the right product-market fit, while others did not. Here’s how to approach startups and…

    Read more: How to approach startups and growth in 12 simple points

Warsaw, Poland

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