Creative Direction, Brand Design
As the previous visual identity misplaced the brand among children friendly hotels, all the subbrands have undergone a complete overhaul. The new identity has grown-up and received a broad literary erudition in place with the market positioning and architecture.
Brand Design, Creative Direction
Alice in Wonderland
Since Quadrille is a concept hotel inspired by Alice in wonderland, the initial idea was expanded into dark, surreal photos by Sylwia Markis. The original illustrations are used through brand expressions to subtly remind of the unusual origin.
The website developed had to meet the requirement of being often a first point of contact with the brand and functional demands of an immersive booking experience.